SIZE MATTERS; LUXURY MATTRESSES ARE A HIT, BUT THICKER SILHOUETTES CAN BE A TIGHT FIT FOR RETAILERS

Size issues: manufacturers and retailers afraid of goods return Sometimes you would like to purchase a set of luxury bedding for your home, including both pillowtops and high-quality futon mattress. However, it is not easy to find the suitable one. There are a lot of consumers feeling uncomfortable when their new futon mattress doesn’t fit […]

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Sealy changes lines, marketing instituting several changes to its marketing

Sealy Inc is instituting several changes to its marketing strategy and product lines to increase its market share in the mattress industry. The company will re-position its Posturepedic mattresses as a preferred brand in its advertising and will also begin marketing an electric adjustable bed with a remote-control unit and paging system. Additionally, products in […]

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VP Tipton resigns from Serta has restructured its sales

Serta Inc has restructured its sales and marketing functions. Steve Tipton, formerly vice president of marketing, has resigned and will be replaced by Ed Scott, formerly vice president of sales. In addition, Susan Ebaugh has been nominated as vice president of advertising and Barbara Jenkins will replace Scott as vice president of sales. The re-organization […]

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Ortho becomes distributor, maker of Kingsdown bedding

Ortho, a 46-unit factory direct mattress company based here, has entered an agreement to produce and distribute bedding for the Mebane, N.C.-based mattress maker Kingsdown. Howard M. Roeder, president of Ortho, said the agreement marks the first time that the factory direct company, which manufactures and sells Orthopedic brand bedding, has carried a label other […]

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False comparative pricing futon: issue won’t die

Jordan Marsh Stores Corp has agreed to refund $342,000 to customers in a settlement concerning false comparative pricing. Jordan Marsh was accused of inflating retail prices of futon mattresses and box springs to show customers that its sale prices were a big savings. Massachusetts Attorney General Scott Harshbarger says that “customers have a right to […]

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