SIZE MATTERS; LUXURY MATTRESSES ARE A HIT, BUT THICKER SILHOUETTES CAN BE A TIGHT FIT FOR RETAILERS
Size issues: manufacturers and retailers afraid of goods return
Sometimes you would like to purchase a set of luxury bedding for your home, including both pillowtops and high-quality futon mattress. However, it is not easy to find the suitable one. There are a lot of consumers feeling uncomfortable when their new futon mattress doesn’t fit the existed bed linens.
This problem is more and more popular these days so that bedding retailers have to find the solutions since unsatisfactory customers and returned products can affect their revenues.
Retailers have found a way to eliminate this component of shock by noticing clients about lifespan of their best futon mattress, quilts and frames that cannot always be the perfect mates with the beds. Therefore, it is more popular in furniture and bedding store having the appearance of the simple tape measure, a common item in tailor shops.
Tempur-Pedic and other bedding and futon mattress sellers, have clearly defined the problem of size and give a solution: a new low-profile set of bedding products.
Owner of Corvallis, Ore.-based futon mattress company, Blackledge Furniture, Judy Blackledge said that she is very impressed with an amazing number of sales that Tempur-Pedic Deluxe Swedish Sleep System has made. This item’s price is $1,800, not cheap at all but by far is the most affordable product on the collection of luxury bed on her store.
“From my point of view, the thickness doesn’t affect too much to the customer’s experience,” Blackledge added. “The products of Tempur-Pedic is not too thick, but still offer great feeling.”
Like other furniture stores, Blackledge offers tape measures on their stores so that customers can use to determine the dimension of their targeted products as well as decrease how surprising they are when coming home.
“It is highly recommended for our customers to measure their beds at home then make a phone call to us to let us know whether they want a low-profile foundation or change their mind,” the owner said. “If we take multiple deliveries, it may cost more money and time too. According to a recent research, about 90% of our existed bedding and futon mattresses are thicker and bigger than what customers own.”
She added “The amount of money women spend in the bed linens is quite tremendous. And these items are affordable too in comparison with the sheets, the futon mattress, the cover and so on.”
In additional, customers when shopping luxury bedding at Mattress Discounters are provided a paper tape measure to determine the dimension of their old bed and call to the store before they ship out the goods.
According to Steve Newton, the president and CEO of Mattress Discounters: “When customers see the futon mattresses exhibited in the store, they may think the mattresses are not too high. However, going back to home and placing them on their bed, they find out it not fit their existed items.”
Moreover, to attract more customers for luxury sleep set, Mattress Discounters even gives them a coupon of 20% discount from Linens 'n Things so that they can purchase a larger or smaller sheets which fit their new futon mattress.
“To solve the problem that frighten them, we need something to make them aware of,” Newton stated. “If they have ability to purchase a luxury set of queen size futon mattress, it is possible for them to change all that bedding products.”
Olathe, Kan.-based company Benchmark Home Furnishings has carried out a strategy of giving free set of sheets to all customers buying their luxury products.
“It adds a plus to purchase our products,” said Bod Davidow, the company’s president. “If you are offering luxury products, you have to make sure you also offer the sheets for customers to choose immediately. If they have to come to another places to find it, that means they will delay the order.”
Davidow also introduces somethings to customers before making delivery. To lower the ability of bed returns because of size matters, the company asked the customers to sign an agreement to clarify that they understand the company offers both high and low-profile futon mattress, and they ensure that the chosen one is the best suitable one that they want.
The Englewood, Colo.-based company American Furniture Warehouse also takes this problem into consideration. “To help people have a clear knowledge about the real height of the futon mattress, we have displayed a wide range of beds on the standard frames,” marketing staff of this company, Pete Parker said. “If the consumers concern about this issue, they can have both low and high-profile products.”
In addition, Blackledge recommend that both bedding, futon mattress and frame manufacturers should work together.
Related Post: Spring cleaning; Group’s mattress recycling may spread