The new route for bedding and futon mattress vendors

Futon and Specialty Sleep Expo is a yearly event that was held in Rosemont, Ill. that March. It brought lots of the top furniture and futon mattress makers and merchants with a guarantee for those exhibitors.

Dennis Boyd was among those exhibitors. He's the president of the Specialty Sleep Association and president of Boyd Specialty Sleep too. His firm manufactures futon beds, airbeds, flotation components and foam beds.

"It had been a Well-attended show, and exhibitors saw clients they might not normally see at niches like High Level or San Francisco," Boyd explained.

Boyd's goods are exhibited in virtually retailer flooring by sharing space with other standard innerspring units. Thus, both his organization and other bedding and futon mattress manufacturers continue growing.

"We just sent two leading 100s in the last week," he explained. "That is a brand of new class for them. I believe you've observed throughout the past few years, and you'll find a continuing expansion, in Best 100s becoming into the specialization sleep marketplace. And therefore, you will understand much more advertising being committed to this class.

"A great deal of those Furniture shops and mattress shops have noticed the advertisements, especially of Select Comfort and Tempur-Pedic, and realize now that there's a great deal of awareness on the market," he continued. "The user was awakened to sleep soundly, and they want to get in on the bandwagon."

Virtually the allure of this specialization bedding is the consequence of blending components and materials in the creation of these products. Such substances as memory, latex foam, wool, natural bleached silk and cotton are only a brief list of choices that futon mattress makers provide. For example, Natura World present a bedding line that's as back-to-nature as you could get.

Additionally, more and more folks are anticipating the exhibit of Tempur-Pedic in the two the mainstream furniture and futon mattress shops in addition to other bedding stores. At the start of this calendar year, this firm launched its brand new Deluxe Swedish Mattress, which will be an updated version of its present visco-elastic beds, deliver it the higher place on the showroom floor and one which is more in keeping with all the dimensions of conventional innerspring futon mattresses on hardwood flooring.

"Historical reports from our merchants which are carrying it out are that it's quite effective," said Lee White, vice president of retail revenue for Tempur-Pedic.


Gold Bond Mattress Co. is a multigenerational Connecticut bedding and futon mattress maker. This provider is sensitive enough to comprehend the growing desire of these merchants to combine conventional and specialty bedding group. As the outcome, Gold Bond creates both futon mattresses and innerspring mattresses for many decades. Nevertheless, in the recent decades, it merely concentrates on advertisements for the specialization bedding. The Connecticut-based company started shifting its attention over the last year to get more traditional-looking fare, using its Visco Perfection foam futon mattress and base that appears like an innerspring mattress. See how mattress industry is at

You will find the little futon mattress and specialization bedding sellers who run nearly time through Site or toll-free amount, promote in different magazines and newspapers. They're also just one not-to-be-ignored. Their businesses are only miniature vessel in the endless sea; nevertheless, they reveal the lack of the standard bedding sections where customers can't find what they require. Their proliferating ads are planting the seed in customers' minds a wholesome sleep is vital. A Georgia futon mattress firm, Innerspace, now introduces a brand new lineup of layered foam futon mattress. And Flobeds, a California-based company, carries a line of beds of atmosphere, latex, flotation or memory foam. Another businesses offer you thick mattress toppers of visco-elastic foam or latex which may be set on existing beds.

As you can see, bedding and futon mattress makers are trying their best at creating things to the fabric of Egyptian bedding - both in title and in goods.

Tom Tedesco, president Of Futon Association International, believed in the subsequent Futon and Specialty Sleep Expo this spring, there could be a significant upgrade in the quality and the number of substances used for producing the futon mattresses in the significant vendors. Latex, memory foam and pocketed coils are the usual materials utilized in both higher-priced mattresses and futon mattresses.

Another intriguing Reality was that the major futon mattresses are "UPS-able," he explained.

"You cannot send outside a traditional mattress by UPS," Tedesco said. "From what I am hearing, UPS has become much more significant. Now, a merchant can maintain the position of needing that 'you to show and you to go,' and restocking in a really timely fashion rather than needing to tie up a great deal of cash"

A brand new line of futon mattress made by Wolf Corp. is accredited Serta's name that this spring. With this activity, Serta unites Sealy and Simmons in licensing their new names on futon mattress goods for ages. Also in the start of this season, Simmons licensed its name to a line of airbeds and flotation beds produced by Halcyon Waterspring Inc.

Executive vice president of advertising for Simmons, Don Hofmann, anticipates that the permit of Halcyon will have more success, in addition to bring the Simmons title to proceed farther.

"Our salespeople are likely to be promoting it, also," Hofmann said. "Where [Halcyon's] salespeople will probably be hitting new balances, we'll be moving to our present Accounts" In spite of this new inclusion, Halcyon isn't sitting still. At July's San Francisco Mart, Halcyon is broadening its foam mattress category with the Inclusion of a Strata Temp 700s visco-elastic foam mattress and a whole new lineup Known as the Strata Quad Zone Latex Series at good-better-best price factors.

See other post: Futon mattress industry enters a new age

Larry K. Jones

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