Furniture hot and cold , futon bed

Sales gains were produced in most furniture classes during 1996. Steel beds, furniture, queen size futon mattresses and machine-made region rugs sales rose by 6 percent to 14 percent. Portable lighting earnings increased by 4 percent, bedding earnings rose by 3.3percent and handmade area rugs earnings increased by.5 percent. Mobile lighting earnings were slow due to a mature marketplace and bedding sales have been slow due to the competition among retailers.

Complete Text: For providers and retailers of bedding, furniture, lighting and rugs, 1996 was a mixed focus. While earnings gains were produced in most types, sales of handmade area rugs rose just .5 %, bedding just 3.3 percent and mobile light only 4%.

French beds, queen size futon mattress, outdoor furniture, flat-packed furniture, light fittings and machine-made region rugs fared much better, with sales gains ranging from 6 to 14 per cent.

Deep discounting of flagship brands along with an extremely competitive retail environment led to the slow growth of bedding earnings, even though a mature marketplace describes the slow development of mobile lighting.

Regardless of minimal earnings increase in 1996, the prognosis for handmade carpets is great, based on industry resources. Imported rugs from China and other handmade carpets have been looking at discount stores, mass retailers and home centers, providing the chance for substantial rise of the class in general and in queen size futon mattress in particular.

While earnings of machine-made region rugs are up just 6 percent, unit sales are anticipated to be up 10 to 12 percent. The retail industry to machine-made place rugs, nevertheless, has come to be highly competitive due to the flooding of industry at mass retailers and home centers.

Flat-pack furniture earnings were up by 9 percent, driven mainly by improved product design and customer attention in step-up item.

Outside furniture (up to 8%) also gained from greater variety and style innovation, even though the class continues to feel that the effects of exceptionally promotional resin merchandise in the mass level.

Increase in earnings of metal beds (up 8%) and also queen size futon mattresses (up to 14%) led to the improvement in customer awareness and need for those goods, in addition to the increase in price factors.

Bedding Retail Revenue: 1996 $6.2 billion; 1995 $6.0 billion evaluation of furniture retailers in addition to shifting channels of supply (such as more factory-direct sleep stores) continued to have an effect on the bedding marketplace in 1996.

Though the ultra-premium bedding marketplace has expanded and is anticipated to keep doing so, retailers still struggle with decreasing margins as a result of deep discounting of beginning flagship lines. Read more about futon mattress industry at

"Revenue schooling" along with the continuous "growth of technologies" in both production centers and at merchant locations will soon be buzzwords for business expansion in 1997.

Leading providers: Sealy, Serta, Simmons, Spring Air

Metal Beds Retail Revenue: 1996 $464 million; 1995 $430 million bunk beds have run the gamut by high-dollar to super-promotional, however, 1996 has become the season for worth. Cost points for mature metallic beds are moving up, but around the board that the consumer is becoming more for your money.

Leading providers: Elliot's, Fashion Bed Group, Powell, Rosalco, Wesley Allen


Retail Sales: 1996 $800 million; 1995 $700 million

Futon furniture (such as futon frames, tables, covers and mattresses) is a developing class with reports, but it is not for everybody, state retailers.

Promotional material futons (both wood and metal) continue to make their mark, however, producers continue to enhance the function, styling and design, inching up the cost points well over the 99 to $199 range.

Industry specialists forecast continued increase as more conventional furniture shops and department stores input the class.

Leading providers: Elite Furniture, Fashion Bed Group, Powell, Primo International, Rosalco.


Retail Sales: 1996 $2.49 billion; 1995 $2.28 billion* Fueled about the production side by striking new fashions, increased assembly methods and wider distribution, and also on the customer side by an increasing requirement for step-up goods, earnings of flat-packed furniture climbed considerably, attaining a growth rate of roughly 9% in 1996.

Last year's profits in this section far outperforming those of 1995, once the group, hampered by hikes in raw materials prices and overcapacity, grew less than 5%. Last year general marketplace for flat-packed furniture was helped by a lot of different aspects, most clearly, the continuing development of personal computers and other electronics equipment as well as on the house electronics, large-screen televisions. In every circumstance, the hardware revenue frequently prompted customers to purchase new furniture to home these buys and more frequently than not, the furniture that they picked was flat packaged.


Leading providers: Bush, O'Sullivan, Sauder; Typical business margins: 38 percent


Retail Sales: 1996 $1.521 million; 1995 $1.402 million

A somewhat slow retail environment along with a shorter selling period as a result of inclement weather has been balanced out by greater number and fashion in the low-and mid-price points.

In the high rates, the business continued to find out more complex patio groupings, representing the tendency to meld home interiors and exteriors. However, as with other furniture types, exterior furniture suffers from the customer attention on discounted costs instead of quality, service and value.

Together with Sunbeam selling its outside furniture branch, 1997 will notice a few changes in the company, but the purchase isn't anticipated to substantially change the dynamics of this class.

Leading providers: Bemis, Brown Jordan, Grosfillex, Syroco, Tropitone, U.S. Leisu


HFN gathered these statistics together with input from providers, merchants, industry observers and analysts. Dollars suggested inside the arrows are in the retail level. Percentages shown in the pie graphs represent the retail supply of the particular category. Dominant retail supply channels are displayed for each class. Leading providers are recorded in alphabetical order.


Retail Sales: 1996 $1.24 billion; 1995 $1.20 billion

For the previous several decades, the mobile lighting industry has undergone minimal earnings growth. The marketplace has grown, as a lot of new houses are being constructed with recessed lighting, so cutting back the amount of lamps required through the house. Halogen torchieres are still control in terms of units sold, although the home office class keeps growing. Retail supply is still divided between Lamps Plus, J.C. Penney along with the significant home centre chains. Emerging stations are specialization players like HomePlace; bed and bath stores, which can be devoting more space to light; house office superstores that have embraced lamps, and department stores that might be taking a more powerful position in the class.

Leading providers: Cheyenne Industries, Coronet Mfg., Dana Lighting, Emess Lighting, Harris Marcus Group, Pacific Coast Lighting, Stylecraft.


Retail Sales: 1996 $1.01 billion; 1995 $954.5 million

The 6% increase in 1996 over 1995 doesn't adequately reflect that group's sales advantage. Mass production has caused highly aggressive pricing, which places downward pressure on overall dollar worth, however unit sales are estimated to be up 10 to 12 percent over 1995 figures.

In the last several decades, the customer's increasing preference for hardwood floors and ceramic tile also have induced wall-to-wall rug to eliminate market share. The increase of hard surface flooring has also been among the elements which have fueled the customer's recent romance with the two machine-made and handmade carpets.

Leading providers: Western Rug Craftsmen, Beaulieu, Couristan, Homemaker, Karastan, Orian, Oriental Weavers, Shaw Rugs


Retail Sales: 1996 $1.9 billion; 1995 $1.7 billion

As new home starts have diminished, the light fixture industry has been driven by a rise in the amount of remodeled houses.

Consumers are increasingly rigorous recessed lighting, in addition to better outside and safety lighting. Retail supply remains divided between the house centers, which appeal to the do-it-yourselfer along with the builder/contractor, as well as the specialty shops, which provide upscale goods, experience and exceptional customer services.

Read other post: The new route for bedding and futon mattress vendors

Larry K. Jones

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