Betting on bedding: mattress vendors look to September Market to start turnaround for industry
A big and famous futon mattress manufacturer has a plan to return to the bedding market in the Las Vegas market next month to offer the best futon mattress.
A lot of bedding and futon mattress companies have prepared a wide range of product introduction and marketing strategies in order to recover the development of this industry. In the past, it was affected by the downturn of the economy.
The market in Vegas this September is expected to bring some business opportunities to mattress producers as well as retailers. An outstanding participant is Serta, they will introduce its new futon mattress collection named Trump Home. It is the alliance of this bedding company with Donald Trump and has the price range from $799 to $1,499.
The cooperation between Serta and the Trump Organization was unveiled in February. This action has taken part in positioning the Serta’s products as luxury ones but prices are very affordable. “The brand name Trump Home and the outstanding features of affordable price are big pluses to any product, create the interest for customers,” according to the president of Serta, Bod Sherman.
New products of Spring Air will also be unveiled in this September market. In this market, the former owner of the Chelsea, Mas. Plant – Ed Bates, who acts as the chairman and major shareholder, and Rick Robinson as the president, will represent Spring Air futon mattress company to go to Las Vegas market to introduce its special flagship line, Back Supporter. “The design has been redone, so as well as the quality and competitive ability of Back Supporter products in current trend, we hope that the futon mattress retailers will be interested in the changes,” Robinson stated.
For this comeback, Spring Air has invested a lot of time and effort from the time it becomes famous due to the licensee network of assembling in U.S. market. “There are a plenty of Spring Air’s licensees attending our first market,” Robinson noted. “Coming along with the new and renewed interest of the Back Supporter line, our appearance will be denser in order to increase the traffic.” To get your best futon mattress, check out queen size futon
The current goal of Englander is Hill. This is a company introducing its Official Ironman patented collection next month at Las Vegas market. The collection is the result of a license agreement between this company and the owner of Ironman brand, T3 Recovery Products. In last July, this cooperation was public. As you may know, a combined championship of 3 sports: swim, bicycle ride and run, Ford Ironman World Championship is related to this brand.
President of Englander, Kevin Toman, stated that the support of T3 has led to the development of the collection “as a way for customer to achieve better quality of night sleep due to the increasing awareness of materials used to manufacturing futon mattress.” Ironman brand, as Toman said, has put more than 80% of its awareness in producing its sport-based items all over the world.
In addition, other futon mattress manufacturer, Therapedic, is introducing its new models of its BackSense collection. The price of these products will range from $399 to $699.
From our point of view, a lot of futon mattress managers expect to achieve something in the Las Vegas market. “Serta hopes that more customers and retailers come over their showroom during the time of market,” Sherman said. “There are still challenges for the futon mattress industry to gain the popularity in the economy, but Serta currently stays in a good place and we are not afraid of introducing with our retailer about our success in this environment.”
According to Robinson, the futon mattress market will also be more exciting due to the reemergence of Spring Air’s products. “Hill is well-prepared enough for entering the market, and we come to this autumn market with two main expectations”. He added “We firstly want to introduce to the retailers and customers our company, our structure and our plan in the long term. Last but not least, we are looking forward to receiving positive responses from customers for our Back Supporter line.”