Larry K. Jones

Author Archives: Larry K. Jones

Futon Mattress makers: wake up to marketing

GIVEN THE CURRENT SHAPE OF THE U.S. market, the nation’s mattress manufacturers believe that the time is ripe for new approaches to marketing and merchandize these products. According to the latest retail sales figures from the International Sleep Products Association, year-to-date mattress sales through October, on both a dollar and unit basis, are well behind […]

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Private-label bedding program set Spring Air has introduced a new mattress

Spring Air has introduced a new mattress collection in association with Dial-A-Mattress, a direct-response retailer. The new Dial-A-Pedic collection is designed as a joint merchandising, private-label program that offers three mattresses at different price points. A Spring Air source reported that the company is negotiating with home shopping channels to distribute the new products. Both […]

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