VP Tipton resigns from Serta has restructured its sales
Serta Inc has restructured its sales and marketing functions. Steve Tipton, formerly vice president of marketing, has resigned and will be replaced by Ed Scott, formerly vice president of sales. In addition, Susan Ebaugh has been named vice president of advertising, and Barbara Jenkins will replace Scott as vice president of sales. The reorganization came less than one month after Serta lost a bid to produce Sears, Roebuck and Co's Searsopedic mattresses.
Company realigns sales, marketing, advertising in wake of departure; denies Sears effect
DES PLAINES, Ill.--Steve Tipton, vice president of marketing for Serta, has resigned and the company has reported a restructuring of its sales, marketing, and advertising personnel. Efficiency gains allow Serta to relocate in half the space
Tipton confirmed his resignation on Oct. 18, following the International Home Furnishings Market in High Point, N.C. Under the realignment, Ed Scott, formerly vice president of sales, will become vice president of marketing. Ed Lilly, president and chief executive, informed employees of the changes in an Oct. 20 memo.
Scott will continue to oversee six-month sales programs, retail marketing and sales education programs, and merchandising for national product lines. He will also take over some responsibilities formerly handled by Tipton, including the coordination of all retail marketing programs, collateral development, and sales education.
He has been with the company for nearly five years and previously was a sales manager for its Denver, Colo. and Southgate, Cal. plants.
Barbara Jenkins will take over from Scott as vice president of sales with responsibility for merchandising all national accounts and recruiting new national and regional accounts. Jenkins most recently was vice president of national account sales with responsibility for handling Montgomery Ward. She joined the company more than two years ago and previously was a key accounts manager for Sealy in Los Angeles, Baltimore, and Michigan.
The company has named Susan Ebaugh vice president of advertising with responsibility for national and trade advertising, research and corporate communications. Ebaugh, formerly senior director of advertising, resigned from the company in September. She will return on Nov. 1. She joined Serta five years ago and previously was with Sealy. Betting on bedding: mattress vendors look to
The company and named John Wynne director of key account sales with responsibility for the Montgomery Ward account. Wynne joined Serta last year as director of marketing and previously was a field sales manager for Sealy Inc. in Chicago.
The changes come less than a month after the company's unsuccessful bid to produce Sears private-label Searsopedic mattresses. Sears, the largest mattress retailer in the country, in September confirmed that it would replace Sealy, its private-label supplier, with Spring Air.
Regarding the changes within Serta, Ed Lilly, its president, noted, however, "It has nothing whatsoever to do with that."
Lilly added, "This realignment will enable us to capitalize more fully on the inherent strengths of our executive team and will better prepare us to meet our organizational and business goals." http://futonszone.com/platform-assist-hatchlifts-super-stout-rv-bedlift-kit-provides-mattress-storage-access-without-use-ol-noggin-support/
Scott added, "We do regret Steve's leaving, but this reorganization will position us to be stronger in the future. We think that our merchandising and advertising programs over the last few years have been very beneficial and we see no reason to change those."