Sealy changes lines, marketing instituting several changes to its marketing

Sealy Inc is instituting several changes to its marketing strategy and product lines to increase its market share in the mattress industry. The company will reposition its Posturepedic mattresses as a preferred brand in its advertising and will also begin marketing an electric adjustable bed with a remote-control unit and paging system. Additionally, products in […]

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BONES’ TELLS A SIMMONS TALE A jovial skeleton That Functions

A jovial skeleton That Functions in a mattress testing Centre may Do for Simmons BackCare exactly what the bowling ball has done for Simmons Beautyrest. “BackCare Bones,” to be released in the furniture Marketplace this week, is the fundamental character for Simmons Co.’s first nationwide marketing campaign for its next flagship brand, BackCare. “Bones,” and […]

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VP Tipton resigns from Serta has restructured its sales

Serta Inc has restructured its sales and marketing functions. Steve Tipton, formerly vice president of marketing, has resigned and will be replaced by Ed Scott, formerly vice president of sales. In addition, Susan Ebaugh has been named vice president of advertising, and Barbara Jenkins will replace Scott as vice president of sales. The reorganization came […]

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Ortho becomes distributor, maker of Kingsdown bedding

GARDENA, Cal.–Ortho, a 46-unit factory direct mattress company based here, has entered an agreement to produce and distribute bedding for the Mebane, N.C.-based mattress maker Kingsdown. Howard M. Roeder, president of Ortho, said the agreement marks the first time that the factory direct company, which manufactures and sells Orthopedic brand bedding, has carried a label […]

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False comparative pricing futon: issue won’t die

Jordan Marsh Stores Corp has agreed to refund $342,000 to customers in a settlement concerning false comparative pricing. Jordan Marsh was accused of inflating retail prices of futon mattresses and box springs to show customers that its sale prices were a big savings. Massachusetts Attorney General Scott Harshbarger says that “customers have a right to […]

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Get a grip: a new generation of studded rubber-sole footwear is replacing felt-bottom wading boots. We checked out five types for comfort, traction, and support

Traditional fabric-soled wading boots, usually made of felt or polypropylene, tend to soak up and transport microscopic invasive species that can be extremely harmful to trout streams. Yes, other parts of a steel toe boot can carry alien organisms, but only the soles are mashed into the bottom all day, and that’s where the bad […]

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New Hillside name reflects strategy – mattress futon

Hillside Bedding, an 11-unit sleep shop chain based here, plans to enter new markets through a national direct marketing effort similar to that of Dial-A-Mattress. Robert Martire, president of the firm, which earlier this month reported plans to change its corporate name to “Coast to Coast Corp.,” said the name “better reflects the new direction […]

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Factory-directs try to alter image working to dispell the public perception

TORONTO–Factory directs are working to dispell the public perception of them as fast-talking, discount futon mattress salesmen, and are cultivating an image of bedding consultants who can help solve sleep and comfort problems. Factory-direct operators meeting in Toronto last month said their greatest challenge is to improve their image. The industry is focusing on quality, […]

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