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SIMMONS ROLLS OUT FRANCHISED SHOPS

BUFORD, Ga.-Simmons, a major futon mattress producer, is launching a chain of franchised retail stores that the company hopes will push its branded, high-tech sleep concept to consumers. The first SimmonsBetterSleep gallery store, a 6,000-square-foot prototype, opened in November on an outparcel site of the new Mall of Georgia. Five other stores, each in the […]

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SIZE MATTERS; LUXURY MATTRESSES ARE A HIT, BUT THICKER SILHOUETTES CAN BE A TIGHT FIT FOR RETAILERS

In luxury bedding, fat pillowtops and high-profile mattress sets are all the rage. And rage is what many consumers feel when they find that their expensive bed linens don’t fit their new mattress. It’s a growing problem for bedding retailers, for whom product returns and angry customers are a costly combination. Retailers have taken remedial […]

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Spring cleaning; Group’s mattress recycling may spread

A pilot mattress recycling program launched by the St. Vincent de Paul Society on the West Coast ultimately could spread across the country. The society’s Lane County organization, headquartered in Eugene, began operating the first-of-its-kind center in metropolitan Oakland, Calif., in December 2000 to recycle polyurethanes at a minimal cost. The 10,000-sq.-ft. center has been […]

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Sealy changes lines, marketing instituting several changes to its marketing

Sealy Inc is instituting several changes to its marketing strategy and product lines to increase its market share in the mattress industry. The company will reposition its Posturepedic mattresses as a preferred brand in its advertising and will also begin marketing an electric adjustable bed with a remote-control unit and paging system. Additionally, products in […]

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BONES’ TELLS A SIMMONS TALE A jovial skeleton That Functions

A jovial skeleton That Functions in a mattress testing Centre may Do for Simmons BackCare exactly what the bowling ball has done for Simmons Beautyrest. “BackCare Bones,” to be released in the furniture Marketplace this week, is the fundamental character for Simmons Co.’s first nationwide marketing campaign for its next flagship brand, BackCare. “Bones,” and […]

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VP Tipton resigns from Serta has restructured its sales

Serta Inc has restructured its sales and marketing functions. Steve Tipton, formerly vice president of marketing, has resigned and will be replaced by Ed Scott, formerly vice president of sales. In addition, Susan Ebaugh has been named vice president of advertising, and Barbara Jenkins will replace Scott as vice president of sales. The reorganization came […]

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Ortho becomes distributor, maker of Kingsdown bedding

GARDENA, Cal.–Ortho, a 46-unit factory direct mattress company based here, has entered an agreement to produce and distribute bedding for the Mebane, N.C.-based mattress maker Kingsdown. Howard M. Roeder, president of Ortho, said the agreement marks the first time that the factory direct company, which manufactures and sells Orthopedic brand bedding, has carried a label […]

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False comparative pricing futon: issue won’t die

Jordan Marsh Stores Corp has agreed to refund $342,000 to customers in a settlement concerning false comparative pricing. Jordan Marsh was accused of inflating retail prices of futon mattresses and box springs to show customers that its sale prices were a big savings. Massachusetts Attorney General Scott Harshbarger says that “customers have a right to […]

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